Two of the worlds leading voices in information systems, Professor Youngjin Yoo (London School of Economics) and Professor Christine Legner (University of Lausanne), are coming together for a half-day AI-First Strategy executive masterclass at UQ Brisbane City on Friday 6 November.

Youngjin’s work on the Runtime Economy challenges the assumptions the modern economy is built on. For centuries, value has rested on scarcity. Value falls as supply rises, systems are designed to produce the same result every time, and organisations exist to reduce the cost and complexity of exchange. Generative AI overturns each of these. It creates value through abundance, context and variation, producing unique, situation-specific outputs at runtime rather than replicating a fixed design. In this world, more supply can create more value, not less, and firms exist to create and capture value from abundance.

Christine brings the foundation every AI ambition depends on: data that is actually ready for AI. Without AI-ready data, agentic AI cant work at enterprise scale. Drawing on more than 100 sources and close collaboration with the 20 global partner companies of the Competence Center Corporate Data Quality, including BASF, Bosch, Nestlé, SAP and Siemens, her team has developed a practical definition of AI-ready data and six dimensions for assessing it.

Through real case analysis, the masterclass covers how to:

• Lead when competitive advantage is being rebuilt in real time
• Build an AI-first strategy that embeds intelligence into products, services and operations
• Get your data AI-ready and scale AI beyond isolated pilots
• Use AI as a force multiplier for innovation and strategic renewal
• Govern AI responsibly through oversight, accountability, workforce capability and trust

The masterclass is designed for C-suite executives, heads of strategy, AI, data and digital leaders, transformation leaders, directors, government executives and board members.

Friday 6 November 2026, 12:30–5:00pm, followed by networking drinks until 7pm @ UQ Brisbane City, 308 Queen Street