Profile
Daisy Xu
- PhD Graduate
- The University of Queensland
Daisy Xu joined the Centre as a PhD Researcher in February 2022 and graduated from The University of Queensland in July 2026. Her PhD thesis “Three essays on data (re)use and value creation in organizations” was supervised by Associate Professor Donming Xu and Associate Professor Saeed Akhlaghpour from the UQ Business School.
Through her PhD with CIRES and industry placement with the Mantel group, Daisy explored how organisations can make data reusable across teams, functions, and changing business contexts. Daisy is also a UQ MBA alumna and graduated in 2003, with multiple years of experience working with global consulting firms. Daisy started her professional career in market research and business consulting, and then extended her interest into management consulting.
Following graduation, Daisy secured a tenure-track Assistant Professor position at Copenhagen Business School, where she will continue her work in data studies and organisational transformation. Through both her research and teaching, she hopes to help future professionals understand data not only as a technical resource, but also as an organisational and societal phenomenon.
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