A key component of the project was Daisy’s industry placement with Mantel, where she worked closely with practitioners, data scientists, and business leaders to understand how organisations create, govern, and reuse data in practice. This industry engagement helped connect academic research with practical business challenges and demonstrated how research can generate actionable insights that support better data governance, greater trust in data assets, and more effective value creation.

For Mantel, the collaboration addressed a longstanding industry challenge: understanding and measuring the value generated from data and analytics investments. As organisations continue to invest heavily in data capabilities, demonstrating both tangible and intangible returns remains difficult. The project provided an evidence-based foundation for understanding the mechanisms of data-driven value creation and developing approaches to measuring analytics value in organisational settings.

The project aligns closely with CIRES’s Information Resilience research agenda by examining how organisations can create, protect, and sustain data assets that remain valuable, trusted, and adaptable as business needs, technologies, and environments evolve.