Project
Defining and Measuring Analytics Value
This PhD project is a collaboration with Partner Organisation Aginic, and commenced in February 2022 with the recruitment of PhD researcher Daisy Xu at The University of Queensland. It will develop a systematic methodology to define and measure the value of data and analytics for organisations. The methodology can provide Aginic and other firms investing in analytics with an evidence-based approach for ongoing value creation and measurement from data.
About the Project
Investments in data analytics technology are still growing strongly around the world. The 2019 SIM IT Trends and Issues study rated analytics technologies as the largest IT investment decision for companies for the last 10 years. While existing industry reports and preliminary information systems research highlight the strategic role of data in creating strategic value for organizations, much of the research in this area is anecdotal, without systematic understanding of value creation mechanisms and rigorous measurement approaches to gauge the value that can be solely attributed to data assets and capabilities.
This project, in collaboration with the highly successful Brisbane-based analytics startup, Aginic, will examine the strategic processes and outcomes of data-driven value creation, and will answer two intertwined research questions: What are the mechanisms of data-driven value creation and capture in contemporary organizational contexts? And how can organizations capture and objectively measure analytics-driven value?
This project commenced in February 2022 with the recruitment of PhD Researcher Daisy Xu who is based at The University of Queensland. Daisy will become part of Aginic’s multidisciplinary analytics teams, or squads, and will collaborate and participate in industry-led analytics projects, as part of the process of conducting engaged research. This project will develop a systematic methodology to define and measure the value of data and analytics for organisations. The methodology can provide Aginic and other firms investing in analytics with an evidence-based approach for ongoing value creation and measurement from data. Daisy is supervised by CIRES Research Director and Chief Investigator Professor Marta Indulska, Chief Investigator Dr Ida Asadi Someh (both from the UQ Business School) and Emma Freya, DesignOps Manager at Aginic.
This project is one of two CIRES projects with Aginic related to organisational and transformational aspects of data, algorithms, and AI. The second project, Developing Analytics-Driven Organisations, commenced in April 2023.
Aginic is an innovative organisation making a difference to businesses and communities across Australia by transforming the way people experience data. Aginic has seen rapid success since it was founded in 2014, and has grown to 100+ amazing people across Brisbane, Sydney and Melbourne. The organisation has become a trusted data analytics, cloud technology, agile delivery and design service for clients across a range of sectors. The word Aginic is a composition of “Agile Analytics” and that remains our focus. The CIRES projects co-designed with Aginic relate to organisational and transformational aspects of data, algorithms, and AI. The focus on “value creation with data” and “data-driven transformations” align with Aginic’s strategic objectives in ensuring business customers and communities are empowered to effectively use their data assets for value creation; better understand the best approach to embed effective data analytics teams across an enterprise; and justify ongoing investment in data related initiatives.
Project Team
Daisy Xu
PhD Researcher
Prof. Marta Indulska
Research Director
A.Prof Ida Asadi Someh
Chief Investigator
Emma Freya
Associate Supervisor
Partner
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