Wonderful to see CIRES PhD graduate Dr Daisy Xu embarking on this exciting new chapter with the Department of Digitalization, Copenhagen Business School. We’re proud to have been part of Daisy’s research journey at The University of Queensland and look forward to seeing her continued impact in the field.
Welcoming Daisy to DIGI!
What makes data valuable to an organisation?
It sounds like a straightforward question. In practice, the answer changes as data move between people, technologies, teams, and organisational contexts.
This is the territory at the heart of Daisy Xu’s research, and we are very pleased to welcome her as Tenure-Track Assistant Professor here at DIGI.
Daisy studies how organisations create value from data, with a particular interest in what happens when data are reused for purposes beyond those for which they were originally collected. Rather than treating data as a static organisational resource, her research examines how their meaning and value are continually shaped through interactions between people, technologies, and organisational practices.
Her PhD research at The University of Queensland explored these questions through close engagement with industry. Her dissertation, Three essays on data (re)use and value creation in organizations, examined how organisations can keep data meaningful, adaptable, and useful as they travel across teams and contexts.
One of those studies, Organizational Data Reuse: A Sociomaterial Perspective, received the DeSanctis Award at the Academy of Management Annual Meeting 2025 and was nominated for the academy-wide William H. Newman Award.
Daisy also brings considerable experience from outside academia. Before her PhD, she led data analytics projects at global consulting firms and later developed people analytics and strategic workforce planning products through her own consultancy.
That combination of research and practice is particularly relevant at DIGI. Questions about the value of data are rarely purely technical. They are also questions about how organisations work, how people interpret information, and how digital resources acquire new purposes over time.
At DIGI, Daisy strengthens our research on data and digitalisation with a perspective that connects these organisational questions with the practical realities of analytics.
We are very happy to have you with us, Daisy. Welcome to the department.

Our Centre Director Professor Shazia Sadiq FSTE is this week’s FellowFriday! Thank you ATSE for profiling Shazia and her amazing work and leadership in data science, AI and responsible data management.
A Professor at The University of Queensland, Professor Sadiq’s research focuses on helping organisations build and protect agile, ethical and resilient data systems for advanced analytics and AI. Her work also addresses the socio-technical barriers that shape successful data-driven transformation. She is Director of the ARC Training Centre for Information Resilience (CIRES) and has been a passionate advocate for ethical educational technology for over two decades.