Customer Data Stories

About the Project

This project will investigate how the availability of collective and personalized data summaries impacts end-users and customers, and what behavioural changes are enacted as a result. Improving customer decision making is an under-studied area. In collaboration with global insurance company, Allianz Worldwide Partners Australia, (AWP Australia) this research will explore the use of data stories as an approach to improve customer engagement and decision making. A crowd-sourced approach will be utilised, and further in-the-wild studies will be conducted to validate and improve the method with the help of Allianz customer networks that span international health and life, travel, and automotive insurance.

The project commenced in January 2023 with the recruitment of PhD Researcher Elyas Meguellati, who is based at The University of Queensland. Elyas is working to improve data curation through a crowd-sourced approach. This project will require data analysis in a data-sparse environment focusing on personalised marketing, with the proposed model and research tasks able to be adapted and applied to other human-in-the-loop tasks. Elyas is supervised by CIRES Chief Investigator Associate Professor Gianluca Demartini, Centre Director Professor Shazia Sadiq, and Shane Downey, General Manager, Enterprise Data Management, at AWP Australia.

The project is one of two CIRES projects with AWP Australia related to organisational and transformational aspects of data, algorithms, and AI. The second project Value Measurement of Data Products commenced in October 2023.

Allianz Worldwide Partners Australia (AWP Australia) is a world leader in insurance and assistance, offering global solutions that span health and life, travel, and automotive. Customer driven, AWP Australia’s innovative experts redefine insurance services by delivering future-ready, high-tech high-touch products and solutions that go beyond traditional insurance.  

As a data-driven company, AWP Australia utilises sound data management and practices backed by scientific research to effectively apply identified improvements. As a result, they are constantly uncovering ways of continuously improving data management and, in particular, goals surrounding smart automation and strong governance around automated decision making. Another key goal is to develop greater insights and frameworks based on understanding how data can be assessed, valued, and applied including perceptions and expectations of the consumers of insurance products. AWP Australia and CIRES have co-designed the collaborative projects as way to further these goals. 

Value Measurement of Data Products

About the Project

Evaluating data products is a complex problem that transcends technical, organisational and customer perspectives. The provenance and transformations of data products through methods such as information extraction, fusion and aggregation add to the challenge. To date there is no rigorously developed framework for evaluating data products and the monetary, or public good value, it creates.

This project is a collaboration with Allianz Worldwide Partners Australia (AWP Australia) and will challenge and extend the current body of knowledge on value of data products including computation, human effort and perceived value, and deliver a domain-agnostic framework that will build business capacity on informing and prioritising data science projects. It will be led by Dr Rocky Chen, and focuses on how to maximise data driven value creation and capture. This project commenced in October 2023 with the recruitment of Zirui (Alice) Tan at The University of Queensland. Zirui is supervised by CIRES Chief Investigator Dr Rocky Chen, Affiliate Investigator Dr Wen Hua, Centre Director Professor Shazia Sadiq, and Partner Investigator from AWP Australia Mr Shane Downey.

This is one of two CIRES projects with AWP Australia related to organisational and transformational aspects of data, algorithms, and AI. The other project, Customer Data Stories, commenced in January 2023.

Allianz Worldwide Partners Australia (AWP Australia) is a world leader in insurance and assistance, offering global solutions that span health and life, travel, and automotive. Customer driven, AWP Australia’s innovative experts redefine insurance services by delivering future-ready, high-tech high-touch products and solutions that go beyond traditional insurance.  

As a data-driven company, AWP Australia utilises sound data management and practices backed by scientific research to effectively apply identified improvements. As a result, they are constantly uncovering ways of continuously improving data management and, in particular, goals surrounding smart automation and strong governance around automated decision making. Another key goal is to develop greater insights and frameworks based on understanding how data can be assessed, valued, and applied including perceptions and expectations of the consumers of insurance products. AWP Australia and CIRES have co-designed the collaborative projects as way to further these goals.